Wednesday February 26th 2014

The Olympic Patchwork Quilt: Sochi 2014


From high-flying flags to the winners’ medals, Sochi 2014 is awash with quilt style and fabulous color! While you are watching the Olympics, February 6 through February 23, you’ll see extraordinary uses of an all-over diamond quilt design that is reflected throughout the games. Let us know what you think!

According to the Sochi games’ press release:

”The Olympic patchwork quilt, developed by Bosco’s creative department and given to the Sochi 2014 Organising Committee, will be the official Look of Russia’s first Winter Games.

Our goal was to represent a diverse range of emotions and feelings, connecting concepts like Motherland, Family, Culture, Time, Olympism, Peace, Nobility, Friends, Memory, Honour, Dreams, Beauty, Freedom, Pride, Warmth, Happiness, Greatness, Reliability, Victory, Creativity, Hospitality, Creation, Future, Russia, Planet Earth.
Every region in the world is proud of its unique origins, and it is no different in Russia. That is why there are so many different local traditions, songs and crafts that highlight the individuality of their creators, each valuable in its own right. Bosco had a wealth of choices to represent Russia’s rich diversity, but in the end we settled on something familiar, warm and welcoming: the patchwork quilt.

In the concept design, every patch was infused with the history and personality of traditional crafts from each of Russia’s 89 regions: in a single tapestry we combined Uftyuzhskaya painting and Vologda lace, Gzhel and Zhostovo painting, Kubachi patterns and the flowers of Pavlo Posad shawls, Mezenskaya painting and Khokhloma, Yakutsk patterns, fabrics of Ivanovo and other distinctive Russian patterns. That is how we arrived at a modern, distinctive and unmistakeably Russian Look of the Games.”

Thanks to GRAPHICART NEWS for alerting us to the details. Their article HERE further defines some of the images included in the patchwork designs.

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